2009 History

January 

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

MARKETING

• Facebook ad impressions this month: 69,383
• Facebook generated website visits this month: 52
• First guest generated by our Facebook advertising
• First prospect to respond to our Facebook friend invitation who (eventually) became a member (Paul Gentry)

MUSIC PROGRAM

• New Song Introduced: The Lion Sleeps Tonight

MEETINGS

• Meetings this month: 2

MEMBERSHIP

• Membership inquiries this month: 3
• New visitors this month: 3

February

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

MARKETING

• Facebook ad impressions this month: 19,585
• Facebook generated website visits this month: 10

MEMBERSHIP

• Membership inquiries this month: 9
• New visitors this month: 5
• 6^th member joins (Doug Morrison)

MEETINGS

• Meetings this month: 2

MUSIC EDUCATION PROGRAM

• New Song Introduced: Dear Hearts & Gentle People

March

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

GOVERNANCE

• First board meeting convened

MARKETING

• Facebook ad impressions this month: 120,274
• Facebook generated website visits this month: 81
• First prospect from Facebook ad who became a member (Pierre Boulogne)
• Update of Nashville Singers text treatment approved
• Update of tux logo approved

MEMBERSHIP

• Membership inquiries this month: 5
• New visitors this month: 2
• 7th member joins (Pierre Boulogne)

MEETINGS

• Meetings this month: 2

MUSIC EDUCATION PROGRAM

• New Songs Introduced: Danny Boy, The Lord's Prayer

April

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

MARKETING

• Nashville Singers Twitter feed launched
• Facebook ad impressions this month: 113,784
• Facebook generated website visits this month: 78

MEETINGS

• Meetings this month: 2

MEMBERSHIP

• Membership inquiries this month: 3
• New visitors this month: 2

May

COMMUNICATION

• Three Nashville Singers electronic newsletters published;

GOVERNANCE

• Second board meeting convened

MARKETING

• Nashville Singers Facebook page launched
• Facebook ad impressions this month: 458,803
• Facebook generated website visits this month: 272

MEETINGS

• Meetings this month: 3

MEMBERSHIP

• Membership inquiries this month: 3

MUSIC EDUCATION PROGRAM

• New Song Introduced: The Star Spangled Banner

 
June

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

MEMBERSHIP

• 8th member  joins (Mike Casper)

MARKETING

• E-voice phone number published
• Facebook ad impressions this month: 387,213
• Facebook generated website visits this month: 269

MEETINGS

• Meetings this month: 2

MEMBERSHIP

• Membership inquiries this month: 4
• New visitors this month: 2

PERFORMANCE

• First public (and paid) appearance for Walter Hill First Baptist Church in Murfreesboro, TN on June 21

SMALLER ENSEMBLES

• First Nashville Singers quartet performs Great Getting Up Morning (Bruce Cokeroft, Mike Casper, Ric Domenico, Todd Wilson) at Father's Day Concert

SOCIAL

• First Nashville Singers social event - an afternoon of boating on Percy Priest Lake, hosted by Todd and Jennifer Wilson;
  

July

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

MARKETING

• Nashville Singers profile created on www.gigmasters.com
• Facebook ad impressions this month: 387,100
• Facebook generated website visits this month: 147

MEETINGS

• Meetings this month: 2

MEMBERSHIP

• Membership inquiries this month: 2
• New visitors this month: 1

MUSIC EDUCATION PROGRAM

• New Song Introduced: Lost in the Stars

SOCIAL

• Social event at Todd's house to watch delayed viewing of the Barbershop Harmony Society's webcast of the Anaheim International Chorus and Quartet Contest.

 
August

COMMUNICATION

• Two Nashville Singers electronic newsletters published;

MARKETING

• Facebook ad impressions this month: 456,336
• Facebook generated website visits this month: 194
• Nashville Singers LinkedIn page launched
• EPK developed
• Press release announcing first performance in Nashville
• 30-second audio PSA produced
• Second newspaper article in The News Herald published announcing free concert

MEETINGS

• Meetings this month: 2

MEMBERSHIP

• Membership inquiries this month: 4
• First father/son guests to visit a meeting (Larry and Chris Wright)
• New visitors this month: 2

MUSIC EDUCATION PROGRAM

• New Song Introduced: Hark the Herald Angels Sing (later dropped)

PERFORMANCE

• First Nashville Singers public appearance in Nashville on August 20

SPONSORSHIPS

• In-kind sponsorship for graphic design services secured from Suzi Moran
  
  

September

COMMUNICATION

• Three Nashville Singers electronic newsletters published;

MARKETING

• Facebook ad impressions this month: 268,530
• Facebook generated website visits this month: 83

MEETINGS

• Switch from two meetings per month to three
• Meetings this month: 3

MEMBERSHIP

• New member name badges designed
  
• Membership inquiries this month: 2
  
• 9th member joins (Paul Gentry)
• 10th member joins (Sloan Yarborough)

MUSIC EDUCATION PROGRAM

• New Songs Introduced: Shenandoah, The Water Is Wide, Do You Hear What I Hear, Angels We Have Heard On High, Lo How a Rose 'Er Blooming (Water is Wide was later dropped)

October  

COMMUNICATION

• Three Nashville Singers electronic newsletters published;

GOVERNANCE

• Nomination process begins to fill leadership positions for 2010

MARKETING

• Facebook ad impressions this month: 258,758
• Facebook generated website visits this month: 87

MEMBERSHIP

• New name badges distributed to members
• 11th member joins (Leonard Walston)

MEETINGS

• Meetings this month: 3

MEMBERSHIP

• Membership inquiries this month: 4
• New visitors this month: 5

MUSIC EDUCATION PROGRAM

• New Songs Introduced: Auld Lang Syne, Silent Night

PERFORMANCE

• Performance at Bruce Cokeroft's engagement party (turned into a wedding)

SOCIAL

• First Nashville Singers post-meeting afterglow at Pizza Pelon

November

COMMUNICATION

• Three Nashville Singers electronic newsletters published;

DATA GATHERING/ANALYSIS

• First annual membership satisfaction survey introduced

GOVERNANCE

• Third board meeting convened

MARKETING

• Facebook ad impressions this month: 148,393
• Facebook generated website visits this month: 58
• Nashville Singers Google Ad launched
• First guest to attend after doing a Google Search (Matthew Scherr)

MEETINGS

• Meetings this month: 3

MEMBERSHIP

• Member attendance percentage this month: 89%
• Membership inquiries this month: 2
• New visitors this month: 1

MUSIC EDUCATION PROGRAM

• First self-produced learning tracks by one of our members (Leonard Walston)
• New Song Introduced: Caroling, Caroling

 
December

COMMUNICATION

• Three Nashville Singers electronic newsletters published;

MARKETING

• Google ad impressions this month: 44,660
• Google generated website visits this month: 14
• Facebook ad impressions this month: 134,242
• Facebook generated website visits this month: 46
• Press release announcing free concert for Vanderbilt ALS clinic distributed
• Press release announcing free holiday concert at Harborview distributed

MEMBERSHIP

• Member attendance percentage this month: 82%
• Membership inquiries this month: 1
• New visitors this month: 1

MEETINGS

• Meetings this month: 3

PERFORMANCE

• First Christmas performance Vanderbilt ALS clinic on December 4

REVENUE

• Nashville Singers ended 2009 with an annual budget of $2400

SOCIAL

• Last post-rehearsal afterglow at Pizza Pelon (restaurant sold);

If you would like to make some history with Nashville Singers, send an email to membership@nashvillesingers.org